Email remains one of the most effective ways to communicate with customers, promote products, and deliver important notifications. However, marketing campaigns and transactional emails have different requirements. EmailMassivo addresses both needs with separate plans for email marketing and API or SMTP sending.
Whether you are building your first mailing list, managing campaigns for a growing business, or sending millions of automated messages, EmailMassivo offers a pricing model that can scale with your project.
How EmailMassivo Pricing Works
EmailMassivo divides its services into two main categories:
- Email marketing plans for campaigns, subscriber management, segmentation, and scheduled mailings.
- API and SMTP plans for automated and transactional emails sent by websites, applications, and online services.
Moreover, both categories include free and paid options. Customers can choose monthly billing or save 20% by selecting annual billing.
However, the main difference lies in how the plans are calculated. Email marketing pricing is based primarily on the number of contacts in your database, while API and SMTP pricing is based on the number of emails sent each month.
Free Email Marketing Plan
The Free plan is a practical way to explore EmailMassivo and launch small email campaigns without an initial investment.
It costs $0 per month and includes:
- Up to 500 contacts.
- Up to 2,000 emails per month.
- An easy-to-use email editor.
- Scheduled campaigns.
- Segmented campaigns.
For example, this plan is suitable for new businesses, independent creators, bloggers, and small organizations that are beginning to build an audience. It also gives prospective customers an opportunity to test the campaign workflow before moving to a paid plan.
In addition, the email editor helps users create and format campaigns without requiring advanced technical knowledge. Scheduling makes it possible to prepare messages in advance, while segmentation allows different groups of subscribers to receive more relevant content.
Premium Email Marketing Plan
The Premium plan starts at $14 per month and is designed for marketers and growing businesses that need greater capacity and additional support.
Customers can choose a plan based on the size of their contact database, with options ranging from 1,000 to 500,000 contacts.
Premium includes everything available on the Free plan, plus:
- Unlimited emails.
- Priority support.
- Assistance with list imports.
- Priority campaign review.
Therefore, unlimited sending is especially valuable for businesses that communicate frequently with their subscribers. Instead of managing a fixed monthly email allowance, teams can focus on building a consistent campaign schedule.
Furthermore, assistance with list imports can make migration easier for businesses moving from another provider. Meanwhile, priority support and campaign review help reduce delays when time-sensitive messages need to be delivered.
Email Marketing Services Available on EmailMassivo
EmailMassivo provides the essential tools needed to manage an email marketing program from one platform.
Email Campaign Creation
The platform includes an accessible email editor for preparing promotional messages, newsletters, announcements, and other campaigns. This allows businesses to create professional communications without building every email manually from code.
Scheduled Campaigns
Campaign scheduling helps marketers deliver emails at a chosen date and time. Teams can prepare content in advance and coordinate email delivery with product launches, promotions, events, or other marketing activities.
Audience Segmentation
However, not every subscriber should receive the same message. Segmented campaigns allow businesses to divide their audience into relevant groups and send more targeted content.
As a result, segmentation can support more personalized communication, improve campaign relevance, and help prevent subscribers from receiving messages that do not match their interests.
Contact and List Management
EmailMassivo’s marketing plans are structured around contact volume. Businesses can begin with a small list and select a larger contact tier as their audience grows.
The Premium plan also includes assistance with importing an existing list, which is useful for companies transferring their subscriber database to EmailMassivo.
Signup Forms
In addition to campaigns, EmailMassivo supports signup forms that help businesses collect new subscribers. Forms can be used to turn website visitors into email contacts and create an audience for future campaigns.
Free API and SMTP Plan
EmailMassivo also offers a separate Free API+SMTP plan for testing automated email delivery.
The plan costs $0 per month and includes up to 100 emails per month. Its key features include:
- Statistics and sending history.
- Sending from your own domain.
- Tracking of unsubscribes and complaints.
- Support for system headers.
For example, this option is well suited to developers and small projects that want to test an integration before committing to a paid package. It can also support websites or internal tools with very limited sending requirements.
In addition, sending from your own domain helps maintain a consistent brand identity. Statistics and sending history make it easier to monitor activity, while unsubscribe and complaint tracking provides important information about recipient behavior.
Premium API and SMTP Plan
The Premium API+SMTP plan starts at $5 per month. Available packages cover volumes from 6,000 to 5,000,000 emails per month, making the service suitable for both smaller applications and high-volume platforms.
The Premium plan includes all Free API+SMTP features, plus:
- Unlimited API keys.
- Unlimited SMTP connections.
- Priority support.
For instance, multiple API keys can be useful when a company operates several applications, environments, or client projects. Unlimited SMTP connections give organizations greater flexibility when connecting different systems to the platform.
Typical uses for API and SMTP sending include:
- Account verification emails.
- Password reset messages.
- Purchase confirmations and digital receipts.
- Order and shipping updates.
- Security alerts.
- Subscription notifications.
- Application activity updates.
- Other automated service messages.
Email Marketing vs. API and SMTP: What Is the Difference?
Email marketing plans and API+SMTP plans serve different purposes.
Email marketing is intended for messages sent to a managed audience, such as newsletters, promotions, product announcements, and educational campaigns. These plans include tools for creating messages, organizing contacts, scheduling campaigns, and segmenting subscribers.
API and SMTP services are designed for messages triggered by a website, application, or business system. For example, an online store may automatically send a purchase confirmation when a customer places an order.
The pricing models reflect this distinction:
| Service | Best suited for | Pricing basis |
|---|---|---|
| Email marketing | Newsletters, promotions, and audience campaigns | Number of contacts |
| API+SMTP | Transactional and automated messages | Number of emails per month |
In practice, some businesses may benefit from using both. An online store, for example, could use email marketing for promotional newsletters and the API for order confirmations and delivery updates.
How to Choose the Right EmailMassivo Plan
Begin by identifying the type of messages you plan to send.
If you want to manage subscribers and run newsletters or promotional campaigns, choose an email marketing plan. If messages are generated automatically by a website or application, an API+SMTP plan is likely the better option.
Next, consider your expected volume:
- Calculate the number of contacts in your marketing database.
- Estimate how many automated emails your systems send each month.
- Consider how quickly your audience or product usage may grow.
- Decide whether you need priority support or migration assistance.
- Compare monthly billing with the 20% annual-billing discount.
Starting with a free plan can be a sensible choice when testing the platform. Once your contact list or sending volume grows, you can move to a Premium tier that matches your requirements.
Example Use Cases
A blogger or independent creator with fewer than 500 contacts can use the Free email marketing plan to publish newsletters and test segmented campaigns.
For growing online retailers, a Premium marketing plan can support promotions, while Premium API+SMTP handles receipts, order confirmations, and delivery updates.
Meanwhile, marketing agencies may benefit from unlimited campaign sending, priority support, and assistance with importing client lists.
Similarly, software platforms can choose an API+SMTP package based on monthly notification volume and use separate API keys for different applications or environments.
Finally, high-volume digital services can select a package supporting up to 5,000,000 API or SMTP emails per month.
A Flexible Platform for Marketing and Transactional Email
EmailMassivo offers a clear path from initial testing to large-scale email delivery. The free plans help new users explore the platform, while Premium options provide higher capacity, unlimited sending features, and priority assistance.
With plans for marketing campaigns, signup forms, API delivery, and SMTP connections, businesses can manage both promotional and automated communication through one platform.
The best plan ultimately depends on two factors: the size of your contact database and the number of system-generated emails you need to send. By choosing the appropriate service and billing period, you can build an email setup that meets your current needs while leaving room for future growth.
